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Comparison

Best AI visibility tools in 2026

Eight AI visibility tools compared for your brand, marketing, e-commerce, SEO, content or agency team: what each tracks, entry prices as of 3 November 2026, and how to choose.

Updated · 5 min read

What teams told us they were missing

  • A report that's simple to read. Your summary explains the results, and evidence-based next steps link back to the answers and sources.
  • A price that doesn't need a sales call. Choose per-check or weekly pricing with self-serve setup.
  • A way to see whether shipped work changed the answers. Add recommendations to My plan, mark them done, and compare before/after visibility on the linked questions. Changes show what happened afterwards, not what caused it.

What your team needs

  • Coverage of the engines your buyers use: ChatGPT and Google first, then Perplexity, Gemini and Claude.
  • Your real buyer questions: 10 to 25 questions are enough to start.
  • Reasons, not just scores: who AI recommends instead of you, why, and which sources it trusts.
  • A price you can justify: ideally a free check before a monthly plan.

The tools

ToolFree optionPricing (3 November 2026)EnginesGood fit when
Top of AnswerFirst check free, no cardFree first check; weekly tracking from $19/month (founding price)6, including Google AI Overviews and AI ModeYou want a quick, complete baseline and clear next steps
Otterly.AIFree trialLite $29; Standard $189; Premium $489/month4 includedYou track a few prompts on a tight budget
ZipTieFree trialUsage-basedUp to 7Your needs are irregular
Peec AIFree trialFrom €85/month; Pro €205; Advanced €4253 on StarterYou want daily monitoring of many prompts
Semrush AI Visibility ToolkitNo free trial$99/month, no free trialSeveralYou already use Semrush
Ahrefs Brand RadarFree checkerCustom prompts from $50/month; AI Visibility Index $199/monthPer platformYou already use Ahrefs
ProfoundFree 7-day trialEnterprise pricingManyYou have an enterprise budget
TrendosFree planBasic $30/monthSee vendor for coverageYou want to start on a free plan

How to pick in 15 minutes

  1. Write down 10 questions a buyer asks before choosing a product like yours.
  2. Run a free check to see whether AI mentions you at all, and who it picks instead.
  3. If you are missing, fix the basics first: a clear answers page, comparison pages, and listings on the sites AI cites.
  4. Only then pay for regular tracking, and measure whether the fixes moved your numbers.

FAQ

It depends on how often you need to act on changes. AI answers vary day to day; tracking the same questions weekly helps you see the trend with less noise and lower cost. Daily monitoring can help when you need more frequent updates.

Top of Answer's first check is free with no credit card. Semrush and Ahrefs also offer free checkers with narrower scope.

For most brands, ChatGPT and Google's AI answers reach the most buyers; Perplexity matters for research-heavy categories.

Related comparisons

Product names belong to their owners. Prices and features are based on each vendor's public pages as of 3 November 2026 and may change.

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