1. Find missing buyer questions
Start with the prompt-by-engine heatmap, then filter by topic, funnel stage or intent. See whether an engine names your brand, cites your site, does both or does neither. Suggestions include category, comparison, alternatives, problem and buying intents, with near-duplicate choices rather than automatic deletion. You can rename topic groups and move questions when your content priorities change. Keep unchanged questions for cleaner comparisons between saved checks.