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Sources & gaps

Find the sites AI cites and the sources behind recommendations that leave you out.

Example, using invented brands

What you see

A recommendation often comes with source links. Sources lets you follow those links rather than stop at a dashboard total. Its Gaps view concentrates on answers that mention a competitor or a saved alternative but do not name your brand. That gives you a concrete starting point for a review profile, an editorial opportunity, a community discussion or a useful page on your own site.

  • Cited domains labelled as your site, competitor, review site, community content, editorial, reference or other.
  • A labelled share-by-class view and filters for the type of source you want to examine.
  • Gap domains ranked by answer count, engine coverage and distinct competitors named.
  • Expandable exact cited URLs, question and engine evidence, and links to full answers.
  • Add to my plan actions, with competitor-owned cited pages shown separately.

Example, using invented brands

Most cited websites

Example, using invented brands
  • pmreviews.example45 citations
  • agencytools.example45 citations
  • northdesk.example23 citations
  • agencyforum.example22 citations
  • bramblework.example14 citations

How it works

Start with your brand domain, measurement language and country. Review the buyer questions before running a check. Optional brand context records what you do, key messages and facts AI should get right. Suggestions can help you get started, but you choose the questions and can keep, replace or skip near-duplicates. Once answers are saved, explore the report and open the evidence behind a finding. Weekly tracking reuses your saved questions and settings, so each check is comparable with the last.

What it doesn't do

A gap shows where AI looks today; earning a mention there doesn’t guarantee a change in the answer. We don’t measure backlinks or web traffic.

Questions and answers

Yes. Mentioned means AI names your brand in answer text; cited means it links your site as a source. Either can happen without the other.

You can inspect the latest check or combine the last four saved checks. Counts refer to saved successful answers, not web traffic or backlink totals.

Your first check is free: up to 10 questions on 4 AI engines, no credit card. Weekly tracking, change alerts over time and the Slack summary are available to founding members during the beta; wider access is Soon. Nobody is charged during the beta.

Start with your brand’s first free check.